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Tag Archives: News

Mini Superbowl 2016 Ad

Last week, I posted the 2015 BMW Superbowl Ad, which kicked off a year of comedy in their advertising. Now that Superbowl Sunday is over for the year, we got to see a new ad from Mini to set the tone for their next ad campaign. Mini started off their next six months of the "Defy Labels" campaign, with this ad, featuring athletes, musicians, and actors: It's a nice message, one that anyone could do well to take to heart. Even if you don't drive a Mini! Looks like BMW chose not to place their own spot this year, instead concentrating on the Mini line. This is disappointing as I know that I was fond of the new ones that came out last year! Now we will all get to wait another year to see what BMW might come up with for the big game! We here at Absolute Motor Works would like to take a moment to congratulate the Denver Broncos on their decisive victory in Superbowl 50! Way to keep it classy, Peyton and crew! Denver is proud to have you bring us home another championsh ... read more

Hackers?

In honor of the 20th anniversary of the cult classic film Hackers, I've dug up an article published a few days ago by the folks over at IGN.com about a device called Ownstar. It looks like a hacker has identified a weakness in the Wi-Fi security of several different car makes, including BMW. It does appear, however, that the hacker is using his powers for good, instead of evil. Click through into this post to check out the article here on IGN.com

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BMW , News , security , tech