Last week, I posted the 2015 BMW Superbowl Ad, which kicked off a year of comedy in their advertising. Now that Superbowl Sunday is over for the year, we got to see a new ad from Mini to set the tone for their next ad campaign.
Mini started off their next six months of the "Defy Labels" campaign, with this ad, featuring athletes, musicians, and actors:
It's a nice message, one that anyone could do well to take to heart. Even if you don't drive a Mini!
Looks like BMW chose not to place their own spot this year, instead concentrating on the Mini line. This is disappointing as I know that I was fond of the new ones that came out last year!
Now we will all get to wait another year to see what BMW might come up with for the big game!
We here at Absolute Motor Works would like to take a moment to congratulate the Denver Broncos on their decisive victory in Superbowl 50! Way to keep it classy, Peyton and crew! Denver is proud to have you bring us home another championship!